TED Talk: Marian Bantjes: Intricate beauty by design

In her TED talk, Marian Bantjes conveys to her audience the importance of wonder and imagination within graphic design and the importance that design holds in daily life. Bantjes begins by telling about her change from being a typical graphic designer to incorporating her personality into her work. Bantjes tells the audience that using personal influences in the graphic design business is heresy yet that is how she became a popular artist. While talking about her design style, Bantjes shows several images to give the audience a sense of her work without giving them time to study each piece. Bantjes talks about the need for wonder and creativity in the design world. At one point, she is talking about how she works an image to find the best possible view of the same piece. While she talks, Bantjes flashes images of a piece of fluffy fabric in different shapes and positions. The speed and amount of images gives the audience a sense that there are infinite possibilities to design an image and that she is able to get the most out of her subject. Bantjes shows the audience various mediums that she works with, several of them unusual to the design world such as sugar, showing her innovation and creativity. Bantjes ends her presentation stating the importance of good design. She uses pathos by saying that her designs inspire people who inspire the leaders and innovators of our world.